The Ministry of Tourism would like to thank Mr. J.H., Penang for sharing his views on how we should promote the Malaysia My Second Home (MM2H) programme in “SECOND HOME: MM2H offers few benefits” as published on 28 August, 2009.

The feedback is useful for us to chart our MM2H promotional strategies. In this regard, our promotional efforts are focused mainly on Japan, UK, Middle East and China markets which have higher returns or greater potential to attract more MM2H participants.  In order to increase participation, we do leverage on our overseas Tourism Malaysia’s offices, Tourism Ambassadors and MM2H agents as well as Internet marketing to raise awareness and promote the MM2H programme in potential secondary markets, including European countries.   

Based on the feedback from existing participants of the MM2H programme, we noted that their choice of Malaysia was based on several factors.   These include Malaysia’s warm tropical climate, value for money, affordable cost of living based on the premise of a comparatively good quality or standard of life, ample choice of residential accommodation in terms of type and location, easy accessibility, vast opportunities to enjoy our nature, environment and recreational activities as well as the friendliness and warm hospitality of the multicultural population.  

Some of the features that are often cited as attractive to MM2H participants are the provision of a 10-year Social Visit Pass with Multiple Entry which could be renewed for as long as they abide by the terms and conditions of the programme; tax and duty exempt for import of personal vehicle from abroad or purchase of locally-assembled car; and tax exempt foreign income from abroad.

To further enhance the attractiveness of the MM2H programme, the Government has recently allowed MM2H participants aged 50 years and above to work part-time (up to 20 hours a week) so that they can continue to contribute and share their work experience and knowledge to our local people.   In addition, MM2H participants are allowed to invest or engage in businesses in approved sectors of our economy.  

The attractiveness of the MM2H programme as compared with similar programmes offered by other countries is reflected in some of the surveys conducted by independent bodies.  For example, Malaysia is acknowledged as the top long-stay destination for the Japanese as revealed by Japan Long Foundation’s surveys.  Additionally, the International Living.com, an online magazine, has ranked Malaysia as the world’s 12th best retirement destination.

Thank you.

Source: http://web6.bernama.com/bpa/details.php?id=482

| More...