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MM2H Agents Association Second National Workshop 2015
MM2H Centre in collaboration with MM2H Agents Association (MM2HAA) will organize MM2H 2nd National Workshop 2015 on 15th October 2015 (Thursday) at the Multipurpose Hall, Ministry of Tourism and...
Tourism Ministry Confident Of Achieving Target, Says Azalina Print E-mail
Saturday, 07 February 2009 01:02
TOKYO, Feb 6 (Bernama) -- The Tourism Ministry is confident of drawing 430,000 Japanese tourists to Malaysia this year despite the global economic uncertainty.

Its minister Datuk Seri Azalina Othman Said said the ministry expected greater challenges this year due to the economic uncertainty and as such, had set a conservative figure of 430,000 Japanese tourist arrivals this year.

Malaysia recorded the highest number of tourist arrivals from Japan last year with 433,462, an increase of 17.9 per cent over the figure in 2007.

Azalina said the Japanese contributed to the 22.05 million tourist arrivals last year, surpassing the 21.5 million target set.

"We accept the fact that the economic slowdown can affect tourist arrivals, but Malaysia has the edge when it comes to budget and value-for money travel," she said.

Azalina was speaking to reporters after attending a luncheon with the Japan Association of Travel Agents (JATA) and Japan Tourism Agency (JTA), here, Friday.

In her speech at the luncheon, Azalina said with Japan's travel industry's support and cooperation, the ministry hoped to make Malaysia a top destination for the Japanese.

She said the ministry's strategies in attracting the Japanese market would focus on promoting leisure tours, especially among Japanese women in their 20's to 40's, who were currently the market leaders in the Japanese outbound travel.

Azalina said another area that the ministry would be focusing this year was the student market, in the hope of introducing Kuala Lumpur as another option to those planning school excursions.

"We are also eyeing Japan's 12 million baby boomers, who are reaching retirement age, for the long-stay programme in Malaysia, better known as Malaysia My Second Home (MM2H)."

She said new posts had been created by Tourism Malaysia where three regional directors were appointed to oversee three regions -- the Middle East, North Asia/East Asia and Europe/Americas.

-- BERNAMA

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